Linear TV Networks vs Digital Providers: The Transformation of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, OTT platforms read more operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and online c

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